Articles, Publications, and Instruction Kits: BUSINESS ARTICLES
Warren Feld, Jewelry Designer
 
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BUSINESS OF CRAFT ARTICLES
1. Getting Your Jewelry-Making Business Started
2. Pricing and Selling Your Jewelry
3. So You Want To Do Craft Shows
4. Internet Marketing For Very Small Businesses That Works!
5. What Glue Should I Use?
6. How To Clean Sterling Silver Jewelry

pdf files available for download
$1 to $3.00 in cost


GETTING YOUR JEWELRY-MAKING BUSINESS STARTED

The purpose of this class is to provide the how-to knowledge anyone needs to know to get started in the jewelry-making business. Specifically,

1) Getting federal, state, local licenses and registrations
2) Setting up an accounting general ledger to track revenues and expenses
3) Other record keeping
4) How to define your “business model”
5) How to understand what your costs are
6) How to begin to understand your market and how to market
7) What the differences are between retail, consignment, and wholesale

 


PRICING AND SELLING YOUR JEWELRY

One of the greatest thrills of all time is when someone pays real money for something you have designed and created.

The first question pops up:  Can I make some serious money making jewelry?

Why not?  With smart planning, strategizing and marketing, you should even be able to make a living from your creative impulses.

This class teaches you how to use a specific formula for calculating both retail and wholesale prices for the jewelry that you make. It takes into account the cost of your parts, the cost of your labor, and the cost of your overhead.

Also discussed:
Business/Management strategies related to pricing issues.
Retail/Wholesale/Consignment

Last we review all the stages of the marketing process. Emphasis is on teaching you what kinds of questions you need to ask of yourself and your business, to optimize your ability to be successful at jewelry sales.


SO YOU WANT TO DO CRAFTSHOWS...

Doing craft shows can be fun and profitable! That’s how I got started with Land of Odds. I made up a lot of jewelry. I put together some glass covered display boxes. I set up for the public, hoped for great weather, and prayed that my spread-the-word campaign would pay off. And it did. I repeated my success over and over again, with only a few exceptions – what I call “learning experiences.”

The topics covered in this class are:
Defining Your Business/Setting Goals/Getting Started
Finding Craft Shows/Choosing the Right One
Application/Acceptance Process
Packing Up Before The Show (And After The Show)
The Set Up
Inventory
Pricing
Cash/Checks/Credit Cards
Promotion
Booth Etiquette and Event Guidelines
Links to Craft Shows Directories and Databases
Magazines and Newsletters



INTERNET MARKETING FOR VERY SMALL BUSINESSES THAT WORKS!

Today's successful jewelry-designers and other very small business entrepreneurs maintain a very visible presence on the World Wide Web.

They may have a web-site that functions simply as a billboard or business card. They may list merchandise on their site, with prices, and information about how to order it. They may present their jewelry on E-Bay or other auction houses. They may let someone else promote their jewelry on-line in exchange for a commission or royalty. Or they may have a fully functioning shopping cart system on their own dot.com.

Whatever their level of involvement on-line, they must put into place active and deliberate strategies for creating visibility for their site and their products, and for maintaining and enhancing that visibility over time.

Successful marketing of any kind means:
-- Getting Seen
-- Getting Known
-- Getting Your Competitive Advantage Recognized
-- Making the Sale

To achieve these marketing goals on-line, requires putting into effect various internet strategies, some technical, others not. Towards this end, we provide insights about the following:
1. Conducting an Initial Marketing Audit of your business and/or web-site
2. Optimizing Your Front Door Page
3. Choosing and Placing Key Words
4. Site Usability and Navigation Concerns
5 . Intensive Site Placement and Linkages
6 . Inexpensive Things You Can Do To Get Noticed
7 . On-line Advertising
8 . Getting Customer Feedback
9 . Competitor Surveillance
10. Establishing Baseline Site-Activity Indicators


WHAT GLUE SHOULD I USE?

Over the years, I've gotten many questions about what glue to use with rhinestones and other beading and jewelry-making projects.

I'm a craftsperson and silversmith, and I have a shop where I sell rhinestones, beads, jewelry findings, cabochons and the like.

Nothing is perfect, but based on my experiences, here are some good tips.

Includes a review of different types of glue and their uses.


HOW TO CLEAN STERLING SILVER JEWELRY

I work with many different types of sterling silver beads and findings, and I occasionally make my own sterling pieces from wire and sheet with torch and flame. Over the years, I have gotten many questions about how to clean silver jewelry, liquid silver jewelry, marcasite jewelry, and jewelry with gemstones.

Nothing is perfect, but based on my experiences, here are some good tips about different kinds of cloths, dips and cleaners.


 

 

 

 

 

 

 

MORE ARTICLES & PUBLICATIONS


Also of interest:
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www.LearnToBead.net

All jewelry, artworks, images, designs, copy, Copyright 2008 Warren Feld.
All rights reserved. Warren Feld Studio

Beads and Jewelry Making Supplies - Land of Odds Phone: 615/292-0610.          
Email: warren@warrenfeldjewelry.com
BLOG: blog.landofodds.com